Thinking today about a new campaign launched by a friend, Max Klein. “It’s not confusing” is all about shrugging elitism when it comes to commonly-considered complicated concepts, like technology issues.

If one person doesn’t understand a concept, “it’s not confusing” says that an other, who understands the concept, should make an accessible explanation available and open a dialog with the confused. The explanation, of course, is dependent on consent.

You can read his tweets and follow the campaign at his new account: notconfusing.